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Tuesday, December 20, 2011

Kate Moss Under Fire After Shooting 'Embarrassingly Similar' Campaigns For Rival Jewellers


The supermodel has come under attack from the rival jewellery brand who say her new campaign is 'embarrassingly similar' to one in which she appeared in for them just over a year ago.

The most recent campaign features Kate Moss modeling her own collection of jewellery designed for French brand Fred, which contains a number of pieces inspired by her many tattoos.


The pictures were taken by Sonia Sieff and show Kate in a sexy 'come-hither' pose with tousled blonde hair.

Last year, Kate was photographed by Peter Lindbergh in a campaign for David Yurman's Spring 2011 collection in which she also appears with tousled hair and sultry pose.

The similarities between the pictures have been slammed by Kate's previous employer who say they are used to people copying them.

'The Fred campaign is embarrassingly similar to the one David Yurman ran a year ago,' a spokesperson for Yurman said.

In one of the pictures from the Fred campaign Kate appears topless on a sheepskin rug, mouth slightly open, holding a ring-clad hand up to her hair. The pose is reminiscent of that featured in the previous David Yurman shoot.

Kate's latest venture with Paris-based jewelers Fred, contains 22 accessories including a ring inspired by an anchor tattoo shared by the 37-year-old and her husband Jamie Hince.

The tattoo, displayed on Kate's right arm in the most recent photo shoot appears to have airbrushed out of the Yurman adverts.

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