See The Ad Which Turned A Builder's Bum Into A Set Of Boobs (PHOTOS)

Cheeky ... bloke reveals his bum cleavage in clever ad campaign

A canny ad agency designed these t-shirts to promote jobs in trade.Under the tagline 'more attractive than you think', the cheeky campaign aims to get youngsters in Germany behind the idea of a hands-on career.

Berlin-based Scholz & Friends have been tasked by the government to lure future plumbers, builders and mechanics with a sexy approach.

                              Busting out ... mechanic looks like his jeans are too tight

And photographer Markus Mueller's shots for the campaign have become a web hit.

Fans have shared the quirky shots across Facebook and Twitter - with most punters asking where they can get similar tees.

Sadly, the tee-hee tops were created specifically for the shoot.

Butt it's only a matter of time, right?

                               Sink-redible ... clever ad aims to promote jobs in trade