Snoop Dogg Rebrands: Changes Name To Snoop Lion, Says He Is Bob Marley Reincarnated

Snoop Dogg wants you to know that he's tired of hip-hop, also, he's got a new name: Snoop Lion.

The artist said at a news conference on Monday in New York that he was "born again" during a visit to Jamaica in February and is ready to make music that his "kids and grandparents can listen to."

The former gangster rapper is releasing a reggae album called "Reincarnated" in the fall. He said that in Jamaica, he connected with Bob Marley's spirit and is now "Bob Marley reincarnated."

Bob Marley's son Rohan attended the conference and gave Snoop his blessing.

"I feel like I've always been Rastafarian," Snoop said of the spiritual Jamaican movement. While there, he said, he visited a temple, was renamed Snoop Lion and was also given the Ethiopian name Berhane, meaning "light of the world."

Snoop didn't explain why he was switching from "Dogg" to "Lion," but it's likely a reference to the Lion of Judah, a religious symbol popular in Rastafarian and Ethiopian culture.