A poster advertising the new 'Diana' film has sparked outrage after it was installed on the exact spot where the princess died 16 years ago.
The imposing 6x4ft film hoarding, showing star Naomi Watts in character as Diana, Princess Of Wales, appeared on a billboard advertising sign next to the Pont de l'Alma in Paris over the weekend.
Yards away stands the iconic gold-leafed Flame of Liberty which became her unofficial memorial in the wake of her death on which 'Diana pilgrims' continue to scrawl messages in her memory.
Princess Diana was killed with her lover, the Harrods heir Dodi Fayed, when the car they were traveling in smashed into a pillar inside the tunnel in the early hours of August 31 1997 as her drunk chauffeur, Henri Paul, attempted to outrun pursuing paparazzi.
Close to the stone: The poster overlooks the wall above the tunnel where 'pilgrims' have scribbled various messages in her memory (right)
The poster (right) overlooks the Flame of Liberty which stands yards away to the left.
And today the poster has sparked outrage among many who knew Diana. They feel its disgusting, shameless, despicable and crass.
Do you agree with them?