It was a moving photo like countless others on Facebook, but the caption “four more years” said it all.
The shot of a happy-looking Obama holding his wife Michelle in a loving embrace had already broken records on both social networks — bringing to a climax a hard-fought online campaign for supporters and votes.On Twitter, the photo of the 44th US President hugging his wife had been retweeted 775,000 times, far outpacing singer Justin Bieber whose tribute to a fan who died of cancer held the previous record in popularity.
The same picture of a happy, serene-looking Obama hugging his wife appeared on the president’s Facebook account — and was shared tens of thousands of times by some of his 32 million fans.
“This Barack Obama photo is the most-liked Facebook photo of all time,” the social network announced, as it clocked up more than 3.3 million “likes”.
According to Twitter, the election has become the most tweeted about event in US political history, with some 31 million poll-related posts fired out throughout day. When networks called the victory, Twitter went into manic overdrive, with election-related tweets rising to an average of 327,452 a minute.