Mexican Congress Candidate Appears Topless In Her Billboard Campaign

A Mexican congressional candidate's risque attempt to rally voters may instead see her kill some off, if they're driving when they see it that is.

Natalia Juarez has posed topless on a giant billboard situated in bustling locations in Mexico's second biggest and very conservative city, Guadalajara, in what she calls a 'provocative, different and unprejudiced' campaign.

The University of Guadalajara philosophy professor, who is running as a member of the Party of Democratic Revolution, is shown in the ad bare-chested, covering her breasts with her right hand and raising her left fist in a call to arms.

She is joined by six of her party colleagues, all in similar states of undress, and a slogan reads: 'Dare to join a new, unprejudiced nation-building project!'

The photograph will also be used on leaflets the campaign team will hand out to voters.

The sexy billboard has attracted strong criticism from the right-wing governed state of Jalisco's many conservatives, who claim it lacks substance.

But that has not dissuaded Ms Juarez, who will soon launch a follow up billboard exposing the naked legs of four women, with their nether regions partly covered by a yellow ribbon.

The women are crossing their ankles and have shoes on.