She is one of the world's most popular singers, has a four times platinum album, and today added two Ivor Novello gongs to the groaning shelves of her awards cabinet.
But for all her popularity in the music world, it would seem that Adele's popularity does not translate to the fashion industry.
The Vogue cover featuring the British singer proved to be one of the worst sellers of all time, the fashion magazine's editor Alexandra Shulman has revealed.
At a talk in London last night, the Vogue editor admitted that fame doesn't necessarily translate into sales.
'Adele is the most popular woman in the world, but one of the worst sellers we've ever had,' vogue.co.uk reported today.
'I find there has to be a relationship with the person on the cover that goes beyond how they look.'
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